How to Use Instagram Templates to Create Church Reels

Instagram Reels are a powerful way to reach new audiences and engage your congregation with dynamic, short-form video content. If you’re new to creating church Reels or feel overwhelmed by the process, using templates is a great way to start. Instagram’s built-in templates make the process simple, saving time while allowing your creativity to shine.

Here’s a step-by-step guide to using templates to create Reels for your church:

Step 1: Explore Reels Templates

Instagram provides a variety of templates that sync video clips to trending audio, making it easy to produce professional-looking Reels without a lot of editing skills. To find templates:

• Open Instagram and tap the Reels icon at the bottom of your screen.

• Select the Templates button button at the top. Find a template that speaks to you.

Pro Tip: Choose templates with music or themes that match the tone of your message. For example, a joyful worship highlight might fit a lively template, while a reflective Advent message could use a slower, more contemplative one. Remember that secular music is not off-limits! When you use music by non-church people, you find viewers who are non-church people. Just be sure to screen the audio so there's no explicit content.

Step 2: Gather Your Media and Apply the Template

Once you've selected the template you want, the Reels editor will open.

Decide what images or video clips you want to use. Don't use stock photography - people want to see real people being disciples, not posed models. If choosing between a video or a picture, always go with the video. The action on videos have a higher likelihood that you will stop the scroll.

Some ideas include:

• Snippets of worship services or choir rehearsals.

• Behind-the-scenes clips of church events or outreach programs.

• Photos of your church community in action.

• Photos of people laughing, praying or hugging are always winners.

Make sure your media is high quality and aligns with your message. If you plan to feature people, be sure to obtain permission.

Select the media you want to include, and the Reels editor will trim your videos down in length to match the template.

Step 4: Add Text and Captions

After uploading your media, personalize your Reel by adding text overlays or captions. These are essential for accessibility and for viewers who watch with the sound off. Remember, Instagram preferences videos that use Instagram fonts, so it is better to add captions inside Instagram instead of uploading them from visual editing software like Canva.

When adding text and captions, here are a few things to keep in mind:

• Discipleship focused, not event focused. Use text to highlight scripture, key messages, or prayers.

• Keep it short and clear to avoid overwhelming the video.

• Choose font styles and colors that align with your church’s branding.

Pro Tip: Use Instagram’s built-in auto-captioning feature to generate subtitles for spoken words in your Reel.

Step 5: Review and Post

Before posting, preview your Reel to ensure it flows smoothly and aligns with your vision. Check:

• Are the transitions seamless?

• Does the text display correctly and remain readable?

• Is the audio balanced and appropriate?

Once satisfied, write a compelling caption. Include hashtags like #FaithInAction, #ChurchCommunity, or #ChristianReels to boost discoverability. Always use a hashtag of your local town or county. Tag your church and other relevant accounts to expand reach. Select the geolocation for your church to help people living near you find you.

Why Templates Work for Church Reels

Templates are a beginner-friendly way to create engaging content without needing extensive video editing skills. They allow you to focus on storytelling while Instagram handles the technical details. By regularly using templates, you can share powerful, Gospel-centered messages that resonate with both your congregation and those exploring faith.

Start experimenting, and don’t be afraid to try new things. With practice, you’ll find your church’s unique voice and style in the Reels format.

Need more help? At The Social Evangelism Project, we specialize in equipping churches to harness social media for discipleship and outreach. Let us know how we can support your ministry goals!